She has transcendental and free from vulgarity brand individual character, the style is contracted and extremely use up costly, stand to go alone especially and figure but person, low-key heavy solid and enthusiasm is bold and unrestrained. Do not have the Epicenter flagship store of craftsmanship, of a powerful and unconstrained style " the head that do not have li " the expert good fun that sale is her. She is Pulada, can is ascended than Lu Yiwei and the brand of world top class luxury such as Gu Ji.
Experience sale, terminal of decide the issue of the battle
Luxury because its characteristic, go up in channel strategy with common sell quickly taste widely different. It asks channel is in maintain condition of a kind of unsaturated to fall, what complete pair of target markets as far as possible is effective enclothe, the in short is -- fewer but better expensive, be short of and not excessive. Such, sale terminal becomes the crucial factor of channel success or failure.
In fact, the store concept of innovation is one of Pulada's successful crucial factors. Every found Pulada new store, consume market structure style and periphery environment, guesthouse or dimensional size considers street quality, storefront as a whole. Elaborate, original optional location is mixed the storefront of beautiful Huan of United States annulus is designed make brand shop often becomes Pulada the ground mark of urban center.
Epicenter flagship store, explanation buys object space new idea
Terminal is the place that brand and consumer contact directly, consumer is in in the experience element of terminal quite the brand decided on degree the value in its heart. 1999, puladashi applied a research to plan, through creating new retail way, make consumer gains better shopping experience. According to this plan, pulada builds Epicenter in London, san Francisco, new York respectively. Epicenter builds award winner by Pulici -- Rem Koolhaas of Holand building Great Master holds a knife personally. Epicenter explained a kind of brand-new shopping space idea, it not established by usage, the high-quality goods inn that surmounted a tradition designs a concept. When Pulada " inn of virescent high-quality goods " when global network is greeting the customer that adds increasingly, epicenter flagship store of Pulada becomes place's distinctive ground mark sex to build, reflect general to pull further those who amount to product and brand is classical with grace.
Store of flagship of new York Epicenter borders the Broadway and Mercer block, those who adopt outside chance to extricateoneself from an awkward position rise and fall change, the street set each other off with flagship store and Newyork city flourishing center becomes an interest. This area is the giant and luxurious bazaar of 23000 square metre, be full of the brand-new color that science and technology and human nature change, collect shops, a lot of function such as recreation, sightseeing at a suit, provide unique good experience for consumer. For example, whole sell field is OK become a theater, people can make a speech here or playgoing drama.
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