In market of domestic fashionable product, brand business, production business, channel business and shopkeeper are main player. Tradition or typical sale technological process are: Decide annual sale season by brand business, define the products plan of every season, classics count fashions a product after process of second draw a design, repass orders goods the conference determines the demand to every kinds of product severally by channel business, by the brand Shang Xiangsheng produces business to order later devoted production, begin in sale season previously, by production business distributes the product to send in channel and shopkeeper hand. After entering sale season, no matter add goods to still decrease goods, it is more difficult. This kind supplies catenary mode and circuit is successive and traditional product sell pattern and come, but the mode that the sale technological process of fashionable product needs to innovate.
According to Li Ning company COO Guo Jianxin introduces, the most and fashionable product that Li Ning company discovers him everyday cheapen on average extent is 0. The lifecycle of 7 ％ , product is in come 2 months. To improve this kind of adverse condition, li Ning company the flow of produce and sale a few fashionable products by traditional onefold order goods large quantities of the conference, quantities produce flow, transform for a series of much batch, small lot, technological process that uses changeably. Among them, the most typical method is Li Ning company and treasure cooperate into shoemaking company, partial style the production of basketball shoe creates a process to change to be the circular process of the unit with two weeks.
The outstanding achievement of ａ of ｒ of ａ of Z of company of Spanish fashionable dress is in industry familiar to the ear can detailed. Because the time offerring money of ａ of Z ａ ｒ is two weeks only, often be considered as the model that the market reacts quickly consequently. Although opposite at home normally 90, the time of 180 days that offer money, the two weeks time that offer money can call quick response really. But if the process of new to ａ of Z ａ ｒ products plan is done a bit,analyse, can discover its are new the product was to collect the product with most recently general character of the best selling goods on two weeks of markets, this shows the essence of ａ of Z ａ ｒ , it is the demand that be captured well and truly or forecasted the market, and promote the product quickly before market demand has not change tighten grip to live thereby to the market the pulse of the market. Will observe and be analysed from this angle, the typical case that regards ａ of Z ａ ｒ essence of life to react definitely is more exact.
If make choice to the market,standard reaction is the right pattern that makes very fashionable product or flow, important and crucial task uses the next why to be planted namely the method will support the real operation of this kind of flow. Demand dogs is effective method and way. Demand dogs even if use a variety of demand that forecast a method to replace pair of products ceaselessly to forecast, use inchoate sale data to will be forecasted with produce put spend process photograph couple, through dogging continuously market demand coachs the product is forecasted, products plan, order is collected, inventory is controlled and retail wait for link and its conformity, can the demand that ground of operate from a strategically advantageous position holds the market and its change.
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