As PPG shirt will " small company pattern " take dress job, b2C industry is immersed in the error of battle of price war, advertisement for a time. After the inn of straight on the net that rolls out oneself battalion such as bird of Er of elegant dagger of traditional clothing company, announce good news, made not only include sale of call center, catalog, network to be sold continuously, inn of ground straight battalion inside framework of stereo and integrated sale, and from before raising product quality and carry out, after service proceed with is reached in carry out, enhance user stickiness and span industry inflection point.
Whole industry catenary makes up for industry soft costal region
Begin from PPG, domestic dress sold a company to adopt the research and development core, design mostly continuously, make all outside of the bag " small company pattern " , because this mode basically counts large-scale brand sale, inside cutty time with respect to capture large quantities of faithful users. But buy dimensions to expand as the net, product quality issue appears subsequently, bring about an user to retreat goods phenomenon to happen.
Be born out of is in at the net inn of traditional clothing company dress character respect is having inherent advantage. With the network of bird of announce good news EBONO of straight battalion inn is exemple, its design, brand, make, serve complete be born out of to be worn at having " the first men's clothing of Chinese brand " the bird of announce good news that say.
Since August, BONO group was started mix with business suit the shirt is custom-built the inn of ground straight battalion that is main distinguishing feature " BONO Tailor " , will wait for core city to go up above all in spic of Beijing ferry Shanghai in succession line, finish the butt joint that sells terrace continuously with EBONO stage by stage. Assume net inn function now " EBONO " , and assume hypostatic storefront to manage " BONO Tailor " be course of study of carry out of BONO brand Xiang Ling is outspread.
The concerned controller of EBONO expresses, storefront decides those who subdue Wu to roll out the advanced clothing that changing at realizing this locality on one hand custom-built, it is to provide a good experience place to the business on the line on the other hand. Of this kind of brand-new mode appear, also make EBONO and " small company " people part company formally, develop a true this locality to change " mouse cement " B2C new Fan Shi.
PPG has the sale of 95 ％ to come from advertisement of Yu Ping face, main sale channel is phone call, although it also has its website, but network sale holds dinky proportion only; VANCL follow the OEM mode of PPG, but its sale key is right as contrary as PPG, it was occupied in network advertisement the 60 ％ above that all advertisement put in, the mainest sale channel also is their website.
Although BONO learned PPG sell channel continuously, do not have grafting OEM mode however, develop however gave one collar for a horse to contain sale of call center, catalog, network to be sold continuously, inn of ground straight battalion inside stereo and retail mode.
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