Stylist Ma Ke and its brand " exceptional " , " useless " one of stand that already made Chinese garment trade
Be like battlefield in bazaar today, no matter the brand competition of modern market is the market leader brand, market challenge brand, market follow-up brand or market gleaning fill a vacancy, must pay attention to the construction of comprehensive strength of culture of brand strategy, brand, brand. But, if do not have the commodity that makes consumer satisfactory, everything is a castle in the air.
With " 3 deer " milk powder is exemple, because produce character to measure an issue, comprehensive strength of any any honorable and brilliant, brand strategies, brand previously appear so flimsy in the instant, this let us must have clearer knowledge to the brand.
Case of low cost, low once was Chinese manufacturing industry be in in the competitive advantage of the international market. Below the setting of economic globalization, the environment of factor of production of low case has new role to arise at any time, this one advantage of China becomes get sth done once and for ever impossibly " killer mace " . We see gladly nowadays, be in " 915 " in the program, in the center of the prominent position that strengthens own innovation ability to be placed in economic society to develop as national strategy. Chinese manufacturing industry also is experiencing important transition, realize the promotion of technology and brand, in order to finish from " China is made " to " China is created " span.
After Beijing Olympic Games, a lot of brands that have certain success appeared certain confused, that is hind Olympic Games times, how can be you stimulated again and to how can be you stimulated again and conduct the competition that the brand continues below one round?
"Design sale " the development way that will make competition below Chinese enterprise one round. Alleged " design sale " mode, the starting point that is a design removeds from attention product itself, promote the design of long-term to the enterprise development the strategy, regard the design as core strategy blends in a brand in development, realize a brand to be distinguished to the greastest extent thereby at other brand, rise abruptly quickly.
In the years that is as long as more than 100 years, the sale pattern that no matter the world was born,He Chongxian takes, or how is international big sth used to one's own advantage bungled suddenly try to squeeze occupy territory of dress shoe line of business, these big shop signs stand fast from beginning to end oneself secret camp, hold move and the resource that design actual strength to concern professional and meticulously, if design a persons qualified to teach source, former complementary makings resource, supplier resource, relating smooth-spoken brand stylist story ceaselessly, over all elements that let design the glamour of culture to override at including fund inside from beginning to end, the brigade experience of the brand is long cover is sweet.
Previous12 Next
