This promotion reflected LYCRA®(Brand of fiber of Lai card ®) already was the whole world the consumer place of 90 ％ is approbated, become be linked together with consumer affection, the brand that gets credit fully
On October 17, 2008, yingweida is in the business of production of ammoniac black silk ribbon with banner whole world to exhibit a center to hold at Shanghai " underwear of vogue of 2008 Shanghai international is exhibited " on announce to roll out LYCRA in China®(Of brand of fiber of Lai card ®) " the garment is followed heart, true change love " the whole world popularizes an activity. In the meantime, current exhibit the stage that also can become Yingweida to reveal Lai of LYCRA®(of brand of its admiral innovation to block ®) fiber brand, exhibited to be like fiber of LYCRA ®Black fiber, Xtra Life LYCRA® and LYCRA®Fiber of Xtra Fine series.
"The garment follows a heart, change love really " the promotion activity that reachs consumer to face an industry, aim to celebrate LYCRA®(Lai to block the huge success that ®) fiber brand founds 50 years to obtain. Pass ceaseless innovation, yingweida already developed fiber of ®) of LYCRA®(Lai card to help the product that female of female model form, attention grows, the requirement of sufficient contented female to dress exterior effect and feeling. Brand-new promotion activity reflected Yingweida to understand the profundity of woman dress, and how does brand of fiber of ®) of LYCRA®(Lai card satisfy woman customer to experience the expectation that go up to dress function and dress.
Ying Wei amounts to department of business of company dress sale to carry out vice-president Mr Serge Vigouroux to point out: "Brand of fiber of ®) of LYCRA®(Lai card is the brand that garment industry has innovation force and force most all the time, also be one of first selection brands of vogue and textile. We hope this vivid kinetic energy deepens LYCRA®(Lai to block the connection of ®) fiber brand and consumer, realize the poor dissimilation of client dress further, in competition intense market gains competitive advantage. "
This promotion activity consulted THINKTANK Research is investigated to the brand of consumer. Investigation shows, LYCRA®(Lai blocks ®) fiber brand:
It is with consumer affection is linked together, the brand that is worth reliance;
Get the whole world of 90 ％ consumer approbate;
Compare with other and general bounce product, be exceeded 60 ％ to suffer those who visit customer to love
Of Shanghai and other fad be like Paris, new York and Tokyo one case, witnessed Yingweida " the garment follows a heart, change love really " of the activity start. This also is Shanghai exhibit a company the 4th times to cooperate to hold underwear to exhibit jointly with French Ouluoweite continuously meeting. Ouluoweite shows a company is year underwear and swimsuit those who exhibit is famous sponsor business.
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